Top 10 AI in Fashion
From trying on clothes virtually to AI stylists and trend forecasting: how AI is changing the way we shop, dress and design.
Top 10 AI Tools › AI in Fashion
1. Zalando Assistant
Ask in your own language, like “what should I wear to a summer wedding in Bergen?”, and get outfit ideas from the shop. Zalando also uses AI to recommend the right size, so you send back fewer parcels. Available in Norway. (Zalando)
2. Google virtual try-on & Doppl
Upload a photo of yourself and see clothes on your own body, even as a short video. Try-on in Google Shopping and the Doppl app started in the US. (Google)
3. Zara’s AI try-on
Zara is using AI virtual try-ons to help you pick the right item, and to cut down on returns. (Inditex)
4. ChatGPT, Gemini & Perplexity shopping
Describe what you’re looking for, like “a warm, water-resistant winter coat under kr 2,000”, and get suggestions with prices and links to compare. (OpenAI, Google, Perplexity)
5. Google Lens
Snap a photo of an outfit you like on the street or on Instagram, and find where to buy it or something similar. (Google)
6. H&M’s AI “digital twins”
H&M created AI copies of real models, made with their consent and owned by the models themselves, to use in campaigns and product pictures. A sign of where fashion photography is heading. (H&M)
7. Whering
A digital wardrobe app: add your own clothes, and AI helps you plan outfits and get more use out of what you already own. (Whering)
8. CLO 3D
3D design software that lets designers create and fit clothes digitally, so fewer physical samples are needed. Good for the planet and the budget. (CLO Virtual Fashion)
9. Heuritech
Uses AI to analyse millions of social media images and predict which trends, colours and styles will be popular next season. (Heuritech)
10. Vue.ai
AI for fashion shops: virtual try-on, automatic product tagging and personal recommendations for every customer. (Vue.ai)
Bonus: AI tools for fashion designers & shops
- Adobe Firefly & Midjourney – Mood boards, prints and campaign ideas for designers.
- Raspberry AI – Generative design tool that turns ideas into product images for fashion brands.
- Newarc – Turns fashion sketches into realistic images in seconds.
- WGSN – Trend forecasting for the fashion industry, powered by data and AI.
- Photoroom – Clean product photos and AI backgrounds for clothing web shops.
Tip: virtual try-on is getting good, but it’s still an estimate. Check the size guide and the return policy before you order.
More from our AI guide
This page is part of our Top 10 AI Tools (2026) guide, with 150+ hand-picked AI tools, agents and projects.